Our Principles

Here are the eight principles of great urban life guiding our work at Sidewalk Labs.

July 1, 2015

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People

Cities are about people. Whenever we improve the human experience, we improve the city. Whenever we ignore it, we make things worse.

Interactions

Cities serve people by fostering interactions, both planned and unplanned, among individuals, their ideas, and their creations. Whenever cities are divided—by wealth, race, or any other factor—their people suffer.

Opportunity

Cities are engines of opportunity. They are the most effective tool humanity has for lifting people out of poverty, and for enjoying a high quality of life without destroying our planet.

Sharing

The inherent power of cities is that they are shared, which helps everyone achieve a level of productivity, efficiency, and savings that we can never achieve as individuals.

Adaptability

Cities thrive when they adapt along with the needs of their citizens, which change constantly but gradually.

Diversity

Openness to newcomers—which celebrates equity, inclusion, and diversity—is what keeps even the oldest cities moving forward.

Shared Values

Cities work best when their diversity is anchored by a shared set of values. These can vary from city to city, giving each one its unique character.

Coordination Without Control

Cities require coordinated actions among people, whether to manage congestion or to preserve public safety. But the most effective coordination is not just top-down; rather, it balances inclusiveness, efficiency, innovation, and preservation.

July 1, 2015